The Chaos Reports are one the most citated reports used in Agile presentations and courses. The most famous piece of data is the chart that shows that, in the projects studied, very few features developed were actually used. Minimizing the amount of unused features is core to Agile projects. But there is something odd about the Chaos Reports. The data they contain might be valid (or not), but the targets that they measure have one serious flaw, they measure the wrong objectives. Even more troublesome is the fact that most customers I deal with measure the same objectives: conformance to budget and deadlines. I call for suppliers to urge their customers to start measuring up and collaborate on achieving what really matters to their customers.